2/16/2023 0 Comments Service blueprint![]() Service blueprints should always align to a business goal: reducing redundancies, improving the employee experience, or converging siloed processes. For example, with a restaurant business, you may have separate service blueprints for the tasks of ordering food for takeout versus dining in the restaurant. Thus, for the same service, you may have multiple blueprints if there are several different scenarios that it can accommodate. Blueprinting is an ideal approach to experiences that are omnichannel, involve multiple touchpoints, or require a crossfunctional effort (that is, coordination of multiple departments).Ī service blueprint corresponds to a specific customer journey and the specific user goals associated to that journey. Similar to customer-journey maps, blueprints are instrumental in complex scenarios spanning many service-related offerings. Think of service blueprints as a part two to customer journey maps. What Is a Service Blueprint?ĭefinition: A service blueprint is a diagram that visualizes the relationships between different service components - people, props (physical or digital evidence), and processes - that are directly tied to touchpoints in a specific customer journey. Service blueprinting is the primary mapping tool used in the service design process. ![]() Service design is the activity of planning and organizing a business’s resources (people, props, and processes) in order to (1) directly improve the employee’s experience, and (2) indirectly, the customer’s experience.
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